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A character's or creature's general moral and personal attitudes are represented by its alignment: lawful good, neutral good, chaotic good, lawful neutral, neutral, chaotic neutral, lawful evil, neutral evil, and chaotic evil.
Good vs. Evil
Good characters and creatures protect innocent life. Evil characters and creatures debase or destroy innocent life, whether for fun or profit.
"Good" Implies altruism, respect for life, and a concern for the dignity of sentient beings. Some good characters make personal sacrifices to help others whenever possible.
"Evil" Implies hurting, oppressing, and killing others. Some evil creatures simply have no compassion for others and kill without qualms if doing so is convenient. Others actively pursue evil, killing for sport or out of duty to some evil deity or master.
"Neutral" Implies personal concerns and commitment. People who are neutral with respect to good and evil can have compunctions against killing the innocent but lack the commitment to make sacrifices to protect or help others. On the other hand, they can have no compunctions about injuring others for personal gain, but won't go out of their way to cause pain or despair. Neutral people are committed to others by personal relationships. A neutral person may sacrifice himself to protect his family or even his homeland, but he would not do so for strangers who are not related to him. Animals and other creatures incapable of moral action are neutral rather than good or evil.
Law and Chaos
Lawful characters tell the truth, keep their word, respect authority, honor tradition, and judge those who fall short of their duties. Chaotic characters follow their consciences, resent being told what to do, favor new ideas over tradition, and do what they promise if they feel like it.
"Law" implies honor, trustworthiness, obedience to authority, and reliability. On the downside, lawfulness can include close-mindedness, reactionary adherence to tradition, and a lack of adaptability.
"Chaos" implies freedom, adaptability, and flexibility. On the downside, chaos can include recklessness, resentment toward legitimate authority, arbitrary actions, and irresponsibility. P eople who are neutral with respect to law and chaos have a normal respect for authority and feel neither a compulsion to obey nor to rebel. They are honest, but can be tempted into lying or deceiving others.
Animals and other creatures incapable of moral action are neutral.
Lawful Good "Crusader" A lawful good character acts as a good character is expected or required to act. She combines a commitment to oppose evil with the discipline to fight relentlessly. She tells the truth, keeps her word, helps those in need and speaks out against injustice. Keep in mind that each character is different. Perhaps the law and justice your character upholds allows for murder or slavery under the right conditions. Her concept of law and goodness is dependent on the society she comes from.
Neutral Good "Benefactor" A neutral good character does the best that a good person can do. He is devoted to helping others even if it means bending the rules from time to time. Be it feeding the poor or hiding an escaped slave. A cleric that helps people based on their needs is neutral good.
Chaotic Good "Rebel" A chaotic good character acts as his conscience directs him with little regard for what other expect of him. He makes his own way, but he's kind and benevolent. He believes in goodness and right but has little use for laws and regulations. he hates it when people try to intimidate others and tell them what to do. he follows his own moral compass which, although good, may not agree with that of society. A rogue who loves to steal from the market place, but uses the money to feed the poor, is chaotic good.
Lawful Neutral "Judge" A lawful neutral character acts as law, tradition, or a personal code directs her. Order and organization are paramount to her. She may believe in personal order and live by a code or standard, or she my believe in order for all and favor a strong, organized government. A monk who follows her discipline without being swayed by the demands of those in need or by the temptations of evil, is lawful neutral.
Neutral "Undecided" A neutral character does what seems to be a good idea. She doesn't feel strongly one way or the other when it comes to good vs. evil or law vs. chaos. Most neutrality is a lack of conviction or bias rather than a commitment to neutrality. Such a character thinks of good as better than evil. After all, she would rather have good neighbors and rulers than evil ones. Still, she's not personally committed to upholding good in any abstract or universal way.A wizard who devotes herself to her art and is bored by the semantics of moral debate, is neutral Some neutral characters, on the other hand, commit themselves philosophically to neutrality. They see good, evil, law, and chaos as prejudices and dangerous extremes. They advocate the middle way of neutrality as the best, most balanced road in the long run. A Druid committed to preserving the balance nature is neutral. The common phrase for neutral is "True neutral"
Chaotic Neutral "Free Spirit" A chaotic neutral character follows his whims. he is an individualist first and last. He values his own liberty but doesn't strive to protect others' freedom. He avoids authority, resents restrictions, and challenges traditions. The chaotic neutral character does not intentionally disrupt organizations as part of a campaign of anarchy. To do so, he would have to be motivated either by good (and a desire to liberate others) or evil (and a desire to make those different from himself suffer). A bard who wanders the land living by his wits, is chaotic neutral. Remember that the chaotic neutral character may be unpredictable, but his behavior is not totally random. He is not as likely to jump off a bridge as to cross it.
Lawful Evil "Dominator" A lawful evil villain methodically takes what he wants within the limits of his code of conduct without regard to whom it hurts. He cares about tradition, loyalty, and order, but not about freedom, dignity, or life. He plays by the rules, but without mercy or compassion. He is comfortable in a hierarchy and would like to rule, but he is willing to serve. He condemns others not according to their actions but according to race, religion, homeland, or social rank. He is loath to break laws or promises. This reluctance is partly because of his nature and partly because he depends on order to protect himself from those who oppose him on moral grounds. Some lawful evil villains have particular taboos, such as not killing in cold blood (but having underlings do it) or not letting children come to harm (if it can be helped). They imagine that these compunctions put them above unprincipled villains. The scheming baron who expands his power and exploits his people is lawful evil. Some lawful evil people and creatures are committed to evil with a zeal like that of a crusader committed to good. Beyond being willing to hurt others for their own ends, they take pleasure in spreading evil as an end unto itself. they may also see doing evil as part of a duty to an evil deity or master.
Neutral Evil "Malefactor" A neutral evil villain does whatever she can get away with. She is out for herself, pure and simple. She sheds no tears for those she kills, whether for profit, sport, or convenience. She has no love of order and holds no illusion that following laws, traditions, or codes would maker her any better or more noble. On the other hand, she doesn't have the restless nature or love of conflict that a chaotic evil villain has. The criminal who robs and murders to get what she wants is neutral evil.
Chaotic Evil "Destroyer" A chaotic evil character does whatever his greed, hatred, and lust for destruction drive him to do. He is hot-tempered, vicious, arbitrarily violent, and unpredictable. If simply out for whatever he can get, he is ruthless and brutal. If he is committed to the spread of evil and chaos, he is even worse. Thankfully, his plans are haphazard, and any groups he joins or forms are poorly organized. Typically, chaotic evil people can only be made to work together by force, and their leader lasts only as long as he can thwart attempts to topple or assassinate him. The demented sorcerer pursuing mad schemes of vengeance and havoc is chaotic evil.